STRONG VIKING

The Task: To create beer labels for a new microbrewery being opened by Carlsberg.

The Solution: Strong Viking, a beer which brings a sense of Viking culture to every bottle.

The thinking behind it was based on the idea of wanting to delve into Danish history which led to Vikings -> Strong -> Battle -> Shields. Using the Nordic shield designs, the beer urges you to pick a side (beer) for 'battle' (merriment).